Challenge

Our challenge was to equip this innovative hospitality business to stand out in the crowded NYC nightlife scene. We achieved this by crafting an engaging brand experience that entices locals to discover a fresh take on the bar scene.

Solution

Through in-depth research and competitor analysis, we crafted a distinct brand identity that set our client apart in the crowded marketplace. This brand experience seamlessly translated across all touchpoints, from their website and social media to third-party booking platforms.

Furthermore, we ensured brand cohesiveness by collaborating with the general contractor to execute our interior design vision. From sourcing and curtaing the shopping list to overseeing installation, we brought the brand to life within their physical space. Our ongoing partnership extended to social media management and website maintenance, guaranteeing a consistent and impactful brand experience.