About

Human-centered.

We built this agency on a simple foundation: do great work, stay honest, and treat every single client like family. To us, you're never just a project on a checklist, but a true partner whose goals we care for as deeply as our own. We’re glad you're here. We can’t wait to build something together!

- Jeff & Dana

Leadership

Meet our leadership

Jeff Johnson

Founder & Director of Design
15+ years of experience building digital products for companies such as PwC, Dell, OneMain Financial, Solarwinds, West Bend Mutual, and more.
"You are Mine" - Mutemath
Die Hard (the Christmas movie), NY Giants, LA Lakers
Any place with Tacos Al Pastor
Connecticut

Dana Johnson

Owner, Director of Operations
A knack for systems and a fascination with people’s stories makes my current work in operations and project management so fun.
"Trampoline" SHAED and "Don't Panic" Coldplay
Any creative outlet that involves working with my hands: baking, crochet, DIY renovation projects, gardening, painting, writing.
YAFO Mediterranean
Connecticut

Micah Howard

Chief Growth Officer
Leader with 10+ years in sales and leadership, focused on clear vision, people development, & building purpose-driven teams.
"Son of Man" by Phil Collins from the Tarzan soundtrack
New England Patriots, Auburn Tigers, golf, fires, movies with meaning, music
Texas Roadhouse - anything!
Georgia

Jonathan Bethune

Principal Solutions Consultant
A former DevOps engineer and software developer with 10+ years of hands-on engineering experience. I'm now a consultant & technology executive who has served institutions like BCG, Toyota, Yahoo, & Arizona State University. My main talent is solution design & software architecture, decomposing complex problems into solvable ones & helping organizations translate product vision into working code.
The Touch by Stan Bush from The Transformers Motion Picture Soundtrack
I love movies, reading, sci-fi, and videogames. I am a big Jets and Yankees fan.
Tropical Smoothie - Bahama Mama smoothie and Jerk Chicken Wrap
Dallas, Texas

Elayna Spratley

Senior Service Designer
Elayna is a service designer who helps teams see the full picture – not just the website, but the entire customer journey across people, processes, and touchpoints. With over a decade of experience at IBM, Cisco, and Duo Security, she specializes in mapping complex systems, facilitating workshops that actually produce results, and helping cross-functional teams get unstuck. She has trained over 300 professionals in human-centered design and product discovery. She has led 60+ workshops for Fortune 500 clients.
"Earth Song" – Michael Jackson
Live music, dancing, karaoke, movies, cooking and a great nonfiction book
Japanese food - Ramen, Maki, all of it!
Austin, TX

Grace Collins

Project Manager
Project management, operations, and client partnership experience, with a background in the technology sector and a focus on bringing structure to teams.
World, Hold On (Fisher Remix) - Bob Sinclair
F1, Classic literature, baking
Thai Drunken Noodles
Austin, TX

Veronica Baptista

Digital & Brand Strategist
Performance-driven marketing leader with 7+ years of experience scaling brands through content, creators, and data-backed strategy. With a global perspective shaped by Portugal and the U.S., I focus on building campaigns that drive real, measurable ROI.
"Hall of Fame" The Script
A good lobster sandwich, true crime, documentaries, my dogs (Daisy and Duke), and my family.
Pizza - half pepperoni, half pineapple with Canadian bacon
Aledo, Texas

Our TEAM

A collective focused on quality, craftsmanship and attention to detail.

Our US-based founders and leaders are building a team of people that really care about the quality of work they produce.

Fueling this approach is our knowledgeable team of creatives, strategists, and technical experts. Our global team across the United States, South America, India, Philippines, and Ukraine brings a diverse perspective, ensuring every project benefits from a wealth of experience.

Interested in joining our roster? Careers




agency Values

Why people like working with us again and again.

1.

Integrity

We guide every decision with honesty and transparency, building trust that fuels successful partnerships. Doing what's right for our clients is our compass.

2.

Excellence

We don't settle for good enough. Our unwavering commitment to excellence drives us to consistently deliver results that exceed your expectations.

3.

Collaboration

We believe magic happens at the intersection of open communication and diverse perspectives. This ensures that every project benefits from the collective expertise of our team and yours.

4.

Communication

Open and clear communication is the cornerstone of every project. We actively listen, provide timely updates, and ensure you're always in the loop.

our Process

Intention and structure

We believe in clear goals, aligned ideas, and zero noise along the way.

Discover

Get to the root of the challenge. We ask the right questions, align on the vision, and map out what success actually looks like.

Align

Turn raw ideas into tangible concepts. We experiment, prototype, and refine until the creative and technical direction feels just right.

Build

Execute with precision. We design, code, and polish every detail so it looks amazing and works seamlessly across every touchpoint.

Launch & Evolve

Put it out into the wild. We ship the final work, see how it performs in the real world, and adapt as you scale.

Design is not just what it looks like and feels like. Design is how it works

Steve Jobs

Former CEO of Apple

Let's work together.

Contact us to learn more about our agency, meet our leadership, or get a quote to get started on a project.

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