Pride Rock Consulting is an accounting and financial services firm.
Industry
Financial
Consulting
Location
New York
Resouces
Building trust and attracting high-caliber clients becomes a challenge when the brand fails to convey prestige. Additionally, inconsistent communication across different touchpoints, like stationery, can create confusion and dilute the intended message.
In a competitive landscape, standing out from the crowd is crucial. Our objective was to craft a brand identity and stationery suite that embodies the firm's expertise, professionalism, and prestige. We created a brand using traditional desaturated colors alluding to maturity. The lion is a node to the name, Pride Rock, but also symbolizes strength, confidence and prestige. We used this new branding to create digital and print assets.
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