Challenge

With staff and trainings across the world, the need for a robust, feature-rich website was crucial. The Faculty of the institute needed a website with the abilty to list upcoming trainings, add and edit profiles, and connect with students. The website build also needed to be a way to attract more students by telling a compelling story.

Solution

We spent months learning about the faculty and target audience of the Imago Institute. We discovered the pain points that faculty faced trying to create trainings and attract new students. These insights led us to create a new information architecture, design a new user flow, and design high-fidelity mockups of their website.

These designs were iterated and polished further to allow us to build the entire website. The final website highlights the mission and philosophy of Imago, attracts new students, and also has a fully custom back-end system allowing their faculty to manage classes, profiles, and page content.